Our vision is that all New Mexico children and families have equitable access to everything they need to thrive.

In service to our community and profession, our mission is to foster equity for all New Mexico children and families to thrive—now and for generations to come.

Our goal is to always inspire and transform our community by providing extraordinary service and reflecting excellence in everything we do.

Southwest Family Guidance Center & Institute was founded by Dr. Craig Pierce and colleagues in 2004 to provide individualized behavioral health services for clients and their families. From its inception, our agency has emphasized best-practice standards, collaboration between service providers, and evidence-based practices. Southwest Family has grown steadily since its founding, and now includes six offices serving the Albuquerque, Rio Rancho, Corrales, Los Lunas, Santa Fe, and Las Cruces areas.