Mission Statement


Our mission is to provide extraordinary service,
aspiring for excellence in everything we do.
At the core of our programming is a commitment to equity,
bridging gaps of social, emotional, and educational disparity.


Southwest Family Guidance Center & Institute was founded by Dr. Craig Pierce and colleagues in 2004 to provide individualized behavioral health services for clients and their families. From its inception, our agency has emphasized best-practice standards, collaboration between service providers, and evidence-based practices. Southwest Family has grown steadily since its founding, and now includes six offices serving the Albuquerque, Rio Rancho, Corrales, Los Lunas, Santa Fe, and Las Cruces areas.